Take the right approach, every time

NetGain’s industry-leading best practices leverage real insight into consumers’ needs, attitudes, and behaviors. The result is the right product, targeted to the right household.

We call it NetGain. By aligning the product offer and message with the audience that’s proven to be the most receptive, your campaign becomes more effective and profitable, because you’re offering products that truly satisfy your customers’ needs.
 

One offer does not fit every household

The NetGain strategy segments, then targets, banking customers across the entire spectrum – not just the customers attracted to free checking offers. NetGain accurately pinpoints potential customers at the individual household level by utilizing  Financial Personality®.

How does it work?

Blankets do not make good marketing tools

Gone are the days of blanketing a neighborhood with a mailer and expecting a high response rate. Common demographics (such as distance to branch, age, and income) are not enough to predict what prospective customers need and want most.

The Financial Personality® Framework allows you to pinpoint individual households, giving you greater insight and, more importantly, greater response. NetGain’s tailored approach outperforms bulk mail, carrier routes, or current resident mailings. So you can put an end to using methods that simply don’t work.
 

Some tools are better made for the job

Unlike other segmentation schemes, NetGain is customized for a variety of financial institution products. Initially conceived for same-store deposit growth, NetGain has been expanded to include home equity and small business. Because consumers’ needs and attitudes vary by category (e.g., deposits vs. home equity) we use category-specific Financial Personality® Frameworks to inform our high-performing direct mail programs.